Portraying brand values
Brand values, in the context of an author's brand are normally associated with the desired reader experience. If you write in more than one genre, then make a list of words for each style of writing, underlining any words that are common to both i.e. exciting; informative etc. If you're struggling with this exercise, then read through some of your reviews and see if any of the words jump out at you or are consistent with your own thoughts and use these. There's no exact amoun
It all starts with the brand values...
Whether you're an established author, or a fledgling writer just venturing out into the world of publishing, you've probably been told that you need a 'brand.' Isn't it enough that you've put your heart and soul into developing interesting characters and a compelling plot? Now you have to be a marketer as well? You're an intelligent member of society, surrounded by brands, many of which you have already formed your own opinions about. But creating your own brand, just sounds
