01
Marketing
Positioning, propositions, go-to-market thinking and communications that give people a clear reason to choose you.
When clients call us
When the answer crosses more than one discipline.
01
The business has moved on, but the proposition has not.
02
A change needs to be understood, supported and adopted.
03
A good strategy is not translating into practical action.
04
An important project needs experienced, independent leadership.
Senior thinking that stays close to the work.
02
Communication
Clear stories, useful content and practical engagement that make complex ideas easier to understand and act upon.
03
Change
Senior support to shape the work, bring people with you and keep important programmes moving towards a real outcome.
Measured outcomes
200%
Growth at The Merchants Group against an expected 20%, following a corporate strategy and structural improvements.
84%
Reduction in recruitment costs at Budget Insurance, alongside a 30% increase in retention.
£1m
Additional revenue generated in four months for Merit Direct through structured account development plans.
56→85%
Rechargeable profitability at The Marketing Organisation, after new procedures and working practices.
How Caxton Bell works
Principal-led.
Specialist-powered.
Sarah Mackie — Principal Consultant
Sarah's career spans almost four decades across consulting, marketing leadership, business turnaround, corporate learning and publishing.
She sets the direction and remains accountable for every Caxton Bell engagement. When the brief calls for additional expertise, we assemble the right team from a close network of senior independent specialists with whom we have long-standing relationships.
The team flexes around the work. The accountability stays personal.
Brand & strategy
Digital & social
Research & insight
Learning & capability
Content & creative
Organisational change
2001
Caxton Bell established
35+ years
Senior commercial experience
One team
Built around each assignment
“It is an absolute delight to work with Sarah as she offers both strategic and tactical advice, demonstrating such a depth of knowledge both commercially and from a market perspective; her advice has been invaluable to us.”
Selected organisations
See the work →
Start a conversation
What needs to
happen next?
Caxton Bell takes on a small number of selective assignments. Tell us what is changing, what feels stuck or simply what you want to make better.
info@caxtonbell.com