Two and a half decades of assignments across marketing, communication, outsourcing and learning — described in the words of the people who commissioned them.
Understanding the dynamics of an executive-search market and building a strategic sales and marketing plan the business could act on.
“Caxton Bell very quickly appreciated the dynamics of our industry and developed a first-class strategic sales and marketing plan that has driven our successful growth.”
Route-to-market thinking and delivery for a business entering a competitive and fast-moving energy sector.
“Caxton Bell are exceptional marketing experts with a broad commercial perspective. Their ability to hit the ground running and build strong relationships are central to their success in delivering objectives on time and within budget.”
A multi-media programme built around a clear commercial objective rather than around the media themselves.
“Caxton Bell understood exactly what we were trying to achieve, and the commercial success of the programme is a direct reflection of that understanding.”
Establishing how a channel communication should be structured to earn attention and justify its cost.
“Caxton Bell's approach provided us with crucial information as to how best to structure our communication in order to gain maximum impact and value for money.”
Helping a national charity use social media with greater confidence, clarity and effectiveness.
“Caxton Bell's guidance in how to use social media effectively has been invaluable.”
A multi-site programme built in three parallel streams — operational, information and strategy — so that findings from a live recruitment campaign fed straight back into the strategy being written.
Culture workshops with a cross-section of the workforce. Roles profiled against the available labour market in each catchment. Campaigns run under test-marketing conditions, then measured, benchmarked and rebuilt on what was learned.
Situation analysis across corporate goals, policies, job profiles, induction and internal and external collateral. Demographic profiling of each site's catchment. Findings aligned with HR's own initiatives rather than delivered alongside them.
Industry practice reviewed, culture and values mapped against business objectives, and a creative brief for an employee brand written with HR and internal communications. Closing with a site-by-site attraction strategy, implementation plan and budget.
Overall reduction in recruitment costs at Budget Insurance, with a 30% increase in retention.
“Caxton Bell have developed a detailed understanding of our business in a very short space of time. The value they provide far outweighs their fee and as a result I have used them on several business-critical projects.”
Learning materials designed to make a demanding historical subject genuinely engaging for cadets.
“The amount of thought, care, and research you'd taken when putting together the materials was really inspiring. I have so many new ideas as to how to approach the subject with Cadets and I genuinely believe that your activities would be really successful in engaging them with the history.”
Making a complex and sensitive subject accessible to the children and families living with it.
“Rearrange Your Brain is a gentle but powerful story that demonstrates and encourages readers to reframe their negative thoughts in favour of positive ones.”
Caxton Bell takes on a small number of selective assignments.
info@caxtonbell.com